How to generate revenue ? What is the adequate revenue mechanism ? These are questions relevant to anyone working on Business Models, far beyond IT domain.
Wired has just published a long paper on Google, explaining how Google’s economical pattern has just turned to auction. The article is written in the typical wired style, fuzzy which verges on « tired » sometimes, but the reading is very much worth it.
Moreover, the theme of this month’s issue is The New New Economy. Another article is about the reinvention of the American car industry (worth reading quickly, just once), and the third one is called « Socialism Redefined« (not very convincing). But the one about Google is the best, simply put.