More than a house, a font can host our mind. Idsgn presents the story of Baskerville in its newest edition of their series.
Baskerville, designed in 1754, is most known for its crisp edges, high contrast and generous proportions. The typeface was heavily influenced by the processes of the Birmingham-bred John Baskerville, a master type-founder and printer, who owed much of his career to his beginnings. As a servant in a clergyman’s house, it was his employer that discovered his penmanship talents and sent him to learn writing. Baskerville was illiterate but became very interested in calligraphy, and practised handwriting and inscription that was later echoed in strokes and embellishments in his printed typeface. (…) Baskerville is categorized as a transitional typeface in-between classical typefaces and the high contrast modern faces. At the time that John Baskerville decided to switch from owning a japanning business to a type foundry, Phillipe Grandjean’s exclusive Romain du Roi for Louis XIV had circulated and been copied in Europe. The mathematically-drawn characters felt cold, and prompted Baskerville to create a softer typeface with rounded bracketed serifs and a vertical axis.
– Is this your type ? (@TypOL), on behalf of Idsgn’s Know-your-type series : Cheltenham | Gill Sans | Clarendon | Gotham | Futura | Verlag | Din.
– iLT’s own selection from 2009 | Overall category on Types&Fonts (@TypOL).