Futura Pleasure

Posted on 27 novembre 2013

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Paul Renner created the Futura font (@Linotype.com). His life is recalled in a book written by Christopher Burker:

German typographer Paul Renner is best known as the designer of the typeface Futura, which stands as a landmark of modern graphic design. This title is the first study in any language of Renner’s typographic career; it details his life and work to reveal the breadth of his accomplishment and influence.

Renner was a central figure in the German artistic movements of the 1920s and 1930s, becoming an early and prominent member of the Deutscher Werkbund while creating his first book designs for various Munich-based publishers. As the author of numerous texts such as Typografie als Kunst (Typography as Art) and Die Kunst der Typographie (The Art of Typography) he created a new set of guidelines for balanced book design. Renner taught with Jan Tschichold in the 1930s and was a key participant in the heated ideological and artistic debates of that time. Arrested and dismissed from his post by the Nazis, he eventually emerged as a voice of experience and reason in the postwar years. Throughout this tumultuous period he produced a body of work of the highest distinction

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Open your eyes, a short video presents Futura, courtesy of Vimeo (ie. YouTube with a much higher quality).

Fonts may be compelling and even passionnate stories, as one forum of Typophile shows. The New York Times has just given the facts, and few comments : in short, Ikea has just ditched Futura to Verdana. Mario Garcia Garcia blogs in his own witty way, whereas Idgn.org says its mind about the Big Switch (and shows the differences) and informs next that Verdana and Georgia will turn to print soon.

Worthy curated resources

Some illustrations from a wonderful book called Lettering for Advertising, published in 1956 by Mortimer Leach (courtesy of All About Lettering).

&:
Know your type : Futura (Idgn.org).
Typowiki : Futura (Typophile).

Edit 2013-11-27

This post dating from 2009-09 is worth of a CSS-upgrade, right? Thus, the code is now tagged in proper way, still following up a steep learning curve.

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Posted in: TypoGrapho